Fresh AF(1) Tour
Nike, 2023
A customization tour in the cities that drove the merging
of sport and hiphop.
Drawing from the golden era of basketball
and the global influence it had on street culture in the early
2000’s to celebrate the genesis of the Air Force 1.
Created with Recess Studios, Fall 2023.
We popped up in five cities – all integral to the genesis of
basketball driven street culture.
The graphic language represents the punch and finesse of street culture while keeping the trademark Nike identity intact.
Customizations, music, celeb cameos – local pride was high and each pop up reflected the hosting city in a way unique to them.