Fresh AF(1) Tour
Nike, 2023
Drawing from the golden era of basketball and the
global influence it had on street culture in the early 2000’s to celebrate the genesis of the
Air Force 1.
Created with Recess Studios, Fall 2023.
We popped up in five cities – all integral to the genesis of
basketball driven street culture.
The graphic language represents the punch and finesse of street culture while keeping the trademark Nike identity intact.
Customizations, music, celeb cameos – local pride was high and each pop up reflected the hosting city in a way unique to them.