Charlie Carlson



Client


Nike

Project


Fresh AF(1) Tour

Overview

A customization tour in the cities that drove the merging
of sport and hiphop. Drawing from the golden era of basketball and the global influence it had on street culture in the early 2000’s to celebrate the genesis of the Air Force 1. Created with Recess Studios, Fall 2023.


Role

Design Direction + Design







We popped up in five cities – all integral to the genesis of 
basketball driven street culture.





The graphic language represents the punch and finesse of street culture while keeping the trademark Nike identity intact.





Customizations, music, celeb cameos – local pride was high and each pop up reflected the hosting city in a way unique to them.













01. Galerie

02. Nike Vomero Zoom 5

03. This Week in SNKRS

04. Fresh AF(1) Tour

05. Nike Air Rejuven8

06. Misc

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